A new study by Digital TV Research reports that there are currently 814 million pay-TV households in 97 countries worldwide. The jump to 1 billion homes by 2018 will be led by the booming Asia Pacific region which will rep 59% (587 million) of the global total. Still, the research indicates a slight slowdown in growth. From 2012 to 2013, 42 million pay-TV homes were added. The average yearly growth between 2013 and 2018 is pegged at about 37.2 million. China is forecast to be the biggest pay-TV market by the end of 2018 with 313 million households. India will be next with 158 million and the U.S. will round out the top three at 107 million. Russia, Brazil, Japan, Germany, Mexico, South Korea and the UK make up the remainder of the top ten. Overall penetration is expected to be 63.1% by 2018 with 86% of North America covered. But it’s the Netherlands which will have the deepest penetration at 99.5%.
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