Fox, which kicked off this year’s upfront dealmaking as it had in the past few years, is essentially done with its upfront ad sales. In a tough marketplace, the network has been able to secure CPM increases in the 5%-7% range. Its total volume was down 10% from last year’s just under $2 billion, which is understandable given the network’s ratings declines. Fox sold about 80% of its ad inventory, about flat with last year.
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