The Steven Spielberg-produced sci-fi series Falling Skies has been a hit for TNT in the U.S. Will it become an even bigger success in China? Singapore-based online video site Viki thinks so. The company, which offers ad-supported streaming of content from around the world, has distribution deals with three platforms in China: It signed with Renren (aka the Facebook of China) last year and just pacted with VOD sites LeTV and Xunlei Kankan, each of which has a dedicated VikiZone channel. Viki just launched Falling Skies on all three services, with the show quickly jumping to No. 2 on search giant Baidu Video’s list of the most-searched U.S series. In aggregate in the last two weeks, Falling Skies has been viewed more than 7 million times locally. (The Noah Wyle-starrer kicked off its 3rd season in the U.S. on June 9 with just over 4.2 million viewers.) It also generated 630,000 posts on Weibo, China’s Twitter, in a single week, Viki says. Viki has made waves since it was founded in 2007, impressing tech experts and investors with its unique model. It offers content from around the world which is subtitled in more than 150 languages by a group of volunteer translators. Content providers include Cartoon Newtork, TNT, NBC, KBS, SBS, TV Tokyo and BBC Worldwide which is also a strategic investor in the company.
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