The preschooler-targeted network Sprout is the latest addition to Cablevision’s Optimum TV, which announced on Wednesday that Glenn Beck’s TheBlaze network would be available by the end of the month. Sprout announced a slate of new programming last month at NBC’s Summer Press Day, as well as the renewal of its hit The Chica Show for a second season. Click over to read today’s release:
BETHPAGE, NY and ENGLEWOOD CLIFFS, NJ – May 3, 2013 – Cablevision Systems Corp. (NYSE: CVC) today announced the launch of Sprout® on Optimum TV and Optimum TV to GO, the company’s TV Everywhere offering. Customers who receive the network as part of their Optimum TV service can now enjoy Sprout’s high quality entertainment designed for young children as well as their parents and caregivers. Optimum TV customers can find Sprout on channel 127 or on computers anywhere in the U.S. with Optimum’s TV to GO.
Optimum TV customers can now watch Sprout programming, the first 24-hour preschool TV destination with stimulating and upbeat shows designed to get children moving during the day and soothing shows in the evening as children gently wind down. Sprout is home to innovative Sprout Originals, including “The Chica Show,” “Pajanimals,” “The Sunny Side Up Show” and “The Good Night Show,” as well as favorites like “Caillou®,” “Sesame Street®,” and “Barney & Friends™.” Sprout’s distinctive breakfast to bedtime programming encourages active viewing and invites parents and caregivers to watch and play with their children.
Sprout’s lineup on Optimum TV to GO provides 60 hours of programming each month, including 15 hours of in Spanish as well as trusted, classic shows with fresh and innovative originals. “The Chica Show,” “Sesame Street,” “Bob the Builder™,” “Barney & Friends” and “The Wiggles®” are just a few of Sprout’s programs on Optimum TV to GO.
“We are pleased to bring Sprout’s high quality children’s programming to Optimum TV. Parents, caregivers and their preschoolers will get wonderful value from the network’s beloved children’s shows both in and out of the home,” said Bradley Feldman, vice president of video product management for Cablevision. “We continue to expand Optimum TV to give customers tremendous selection and flexibility on when and where they watch the programs that matter the most.”
“As our valued partner, it is meaningful to count Cablevision among our distributors to add Sprout to their channel line-up and multi-platform product offerings geared toward family entertainment and the preschool set,” said Mac Budill, NBCUniversal president of TV Networks Distribution. “High-quality children’s programming trusted by parents will
now be accessible to their customers – our viewers – both in and out of the home via TV Everywhere to enjoy whenever and wherever they go.”
“With six consecutive quarters of double-digit rating growth, Sprout has aggressively been growing our audience across all platforms, and our new partnership with Cablevision speaks to our continued momentum,” said Sandy Wax, president of Sprout. “Unlike any other network, Sprout encourages co-viewing and participation, whether it’s singing songs, making a healthy snack, or sharing birthday cards and Mother’s Day wishes. Sprout is the No. 1 kids’ network in viewer satisfaction, and we are happy to be able to bring the service to Cablevision’s Optimum TV customers.”
Sprout is available on Optimum TV to residential customers with Optimum Preferred package and above and Optimum Business customers who subscribe to either Optimum Business or Entertainment packages. Residential customers can access Sprout via Optimum TV to GO.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.