David Shane has joined Relativity as EVP Corporate Communications. Shane will report directly to CEO Ryan Kavanaugh and president Tucker Tooley. He will be responsible for developing and directing the company’s communication strategy, overseeing media relations and serving as a communications adviser to the executive team. He will also partner with the company’s various divisions including film, television, sports, music, digital, home entertainment and international. Kavanaugh called Shane “a trusted adviser to the company and his creativity and strategic mindset will serve us well as Relativity continues to grow.”

Prior to joining Relativity, Shane was EVP at Hiltzik Strategies, a strategic communications consulting firm. Shane previously ran global external communications for Hewlett-Packard and was senior veep for Corporate Communications at International Creative Management during the agency’s recapitalization. He has also held senior communications roles at Comcast.