National Geographic Channel, which is coming off posting a record-setting first quarter and its highest-rated new series premiere with Brain Games, is rolling out a large-scale consumer brand campaign, which will canvass TV (both on-air and off-air), online and in-cinema, launching in primetime during the May 12 finale of the channel’s popular series Wicked Tuna. The four spots, developed with ad agency BBDO, carry the multiplatform campaign’s tagline “The places we take you aren’t just on the map.”