After raising the ire of critics online, The Walt Disney Company quickly backed away today from its move to quietly trademark “Dia de los Muertos” for an upcoming Pixar animated feature. Criticism exploded on social media in recent days as word spread of Disney’s efforts to trademark the name associated with the November holiday. Although the studio still is moving forward on its Pixar project inspired by Mexican Day of the Dead celebrations, it has withdrawn its application to trademark “Dia de los Muertos” for various merchandising applications. “As we have previously announced, Disney-Pixar is developing an animated feature inspired by the Mexican holiday Dia de los Muertos”, the studio said in a statement. “Disney’s trademark filing was intended to protect any potential title for our film and related activities. It has since been determined that the title of the film will change, and therefore we are withdrawing our trademark filing”. Pixar’s Dia de los Muertos film was announced last April and will be directed by Oscar-winning Toy Story 3 helmer Lee Unkrich with Darla K. Anderson producing.
Subscribe to Deadline Breaking News Alerts and keep your inbox happy.