The satellite company isn’t ready to give up on the single-screen TV viewing experience yet. It just rolled out an app, called Social, that it says is the industry’s “first and only set-top app that delivers on-screen social content relevant to the show or channel a viewer is watching.” Subscribers who have Dish’s Hopper Whole-Home HD DVR can keep their eyes on the TV screen to watch a program while they also read and write posts to Facebook and Twitter (up to four accounts apiece). When the app is open, they’ll have three options on the right side of the screen: “Now Watching” will offer the Twitter feed for the show the user is watching. “My Twitter” will enable the viewer to see and send tweets on his or her personal Twitter feed. And “My Facebook” offers similar functionality for Facebook. At the bottom on the screen users will see a data bar with statistics and information including, as Dish describes it, “the top areas in the country where people are Tweeting about the program, the program’s sentiment rating, percentage of Tweeters by gender and frequency of Tweets.” Dish’s Director of Product Marketing and Management Jimshade Chaudhar says that last year “Twitter saw 32 million Americans tweet about TV programming, an incredible display of consumer interest in wanting a more social experience from TV. Through our Social app, we’ve made it easier for consumers to follow social conversations and post in real-time without leaving their TV screen.” The new app follows Dish’s release of a second-screen mobile app that helps viewers use their Twitter and Facebook accounts to discuss the shows that they’re watching.
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