BitTorrent seems an unlikely ally for content creators given its past association with online piracy. But the file sharing site today unveiled yet another tool designed to help media makers to connect with fans – and profit from it. Its latest initiative, the BitTorrent Bundle, introduces a “gated” multimedia torrent designed to boost engagement within its 170 million-strong user base. The format allows creators to put content on offer on BitTorrent, add supplemental multimedia content of any file format or size, and set parameters for how fans can access the bonus materials, potentially via email gate, donation, or pay gate. BitTorrent’s Bundle launches in alpha with EDM music label Ultra Music but the company hopes film and TV creators take advantage of the program as an option for digital distribution. Bundle’s gated torrent could be unlocked, for example, by driving fans to Netflix, iTunes, a movie theater, or a Facebook page for a like. The file sharing site got a huge response last month when it partnered with Cinedigm to release the first seven minutes of Arthur Newman free to BitTorrent users, even if the experiment was more of a success for BitTorrent than for the film. The promo had 1.4 million downloads with 150,000 of those downloaders subsequently visiting the movie’s website for more information.
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