EXCLUSIVE: Beatrice Springborn has joined Craig Zadan and Neil Meron’s Storyline Entertainment as President of television development and production. Springborn, who starts today and reports to Zadan and Meron, has been hired under Storyline’s first-look deal with Universal TV and NBCUniversal’s international TV production division to produce series and specials for both the U.S. and international markets. Springborn also has been tasked with expanding the company’s footprint into genre and book-based series. Additionally, she will shepherd Storyline’s current series, which currently include Drop Dead Diva on Lifetime and Smash on NBC.

For the past two and a half years, Springborn was SVP for Caryn Mandabach Prods. where she oversaw development genre- and book-based series for the worldwide marketplace. She previously was EVP of TV and film production and development at Gale Anne Hurd’s Valhalla Motion Pictures (The Walking Dead). Springborn started her executive career is features, serving as manager of development at Pixar where she worked on Ratatouille and Finding Nemo and VP of production and development for FilmNation Entertainment and Raygun Prods. where she worked on The Prestige, The TV Set, Hamlet 2, and House At The End Of The Street.

In other Storyline news, Mark Nicholson, who manages Storyline’s development slate of TV movies and miniseries at Sony Pictures TV, where the company has had a longform deal for two decades, has been promoted to VP. He will also continue to develop series and features for Storyline. Donyea Rochlin will continue as Storyline director of development. Nicholson and Rochlin will report to Springborn.

Zadan and Meron are currently shooting the History/Lifetime miniseries Bonnie & Clyde, produced by Storyline and SPT, directed by Bruce Beresford and starring Emile Hirsch, Holliday Grainger, William Hurt and Holly Hunter. They are also developing scripted dramedy Songbyrd by Krista Vernoff, inspired by the songs and experiences of Diane Warren, for E! via Universal TV and Universal Cable Prods. Additionally, Zadan and Meron are prepping a three-hour, live broadcast of The Sound Of Music for NBC starring Carrie Underwood, which will be telecast during the upcoming holiday season, and were recently re-signed to produce next year’s Oscar telecast after producing this year’s Academy Awards, which did well in the ratings. The duo also is also developing feature films at Universal and Fox 2000 and prepping to return to Broadway.