About 32M people tweeted about TV shows in 2012 and Twitter is reportedly looking to capitalize on the growing synergy of the two platforms. The microblogging site is said to have held talks with Viacom about hosting TV clips and selling advertising around them, Bloomberg reports. It says Twitter also has had discussions with NBCUniversal about a content partnership. Twitter is close to reaching deals with both companies which would see it stream videos on the site and split ad revenue with the networks, Bloomberg says. One or more deals could be struck by mid-May. Twitter already has partnerships with ESPN, Weather Channel and Turner Broadcasting System and is seeking further deals to help increase the time users spend on the site.