Brendan O'Brien TowniesAndrew Cohen TowniesEXCLUSIVE: After scoring a seven-figure deal with Universal for their R-rated comedy Townies, Andrew Cohen and Brendan O’Brien sold another pitch over the Easter weekend. This one also went for 7-figures and is based on the Craiglist ad that went viral in February when brothers Mike and Dave Stangle took to the personals in search of wedding dates. The untitled project takes it one step further: When the hard-partying bros finally select plus-ones, their dates end up even being even bigger messes than they are.

Peter Chernin and Jenno Topping are producing for Chernin Entertainment, with 50/50 and Warm Bodies director Jonathan Levine attached. Meanwhile, Cohen and O’Brien’s script for Townies heads into production this week with Zac Efron, Seth Rogen, Dave Franco, and Christopher Mintz-Plasse starring. The pair are Judd Apatow proteges who worked on The 40-Year-Old Virgin and Funny People, and created Funny Or Die’s Acting With James Franco comedy shorts. They’re repped by CAA and Brian Lutz Management. Levine is repped by CAA which also reps the Stangles, who have a book deal in the works.