While Elaine Stritch played a mom character who drove her executive son crazy on 30 Rock, that Alec Baldwin continues to be a good son, even after the sitcom has gone by the wayside. Or maybe he still feels bad that his alter ego Jack Donaghy backed over her with a car. He has signed on to lend his support as an executive producer for Elaine Stritch: Shoot Me, a documentary on her career that will premiere at the upcoming Tribeca Film Festival. Chiemi Karasawa directed the film about the Tony and Emmy-winning actress. Baldwin reached out to Karasawa directly after he got word of the IndieGogo campaign launched to raise additional funds to release the movie. “It’s a fitting real-life extension of their roles on 30 Rock except in this case there is no ambiguity in Alec’s genuine support and endorsement of Elaine,” Karasawa said. It’s a beautiful gesture.” The film will be shopped at Tribeca by Submarine’s Josh Braun, who’s handling world rights. Karasawa is producing with Elizabeth Hemmerdinger.