Brian Brooks is a Deadline contributor.
Music drama Filly Brown rhymed its way atop the Specialty Box Office this weekend with a hefty release in 188 theaters, grossing over $1.36 million. In the per screen average race, Kino Lorber’s doc Deceptive Practices: The Mentors And Mysteries Of Ricky Jay took in $15K in one New York location, while Cohen Media Group’s In The House averaged $11,738 from three locations. Anchor Bay had the biggest roll out with Rob Zombie’s The Lords Of Salem. The thriller bowed in 355 theaters, though it was comparatively slight with a $1,752 average and a gross of $622K.
“The Filly fans really came out this weekend,” noted Indomina Production exec Rob Williams Sunday. “We’re very happy with the per screen average and looking to expand the film into more markets this weekend. Sales were especially strong in Southwestern states”. The film grossed $673K Friday but softened to $405K Saturday. Women were by far and away the big draw comprising 71% of the audience, and 41% were under 25. The film’s $7,250 average is the highest PSA of any Pantelion release to date, the distributor pointed out. And the film landed #1 at 20 locations where it outgrossed the weekend’s number one film in the overall box office, Oblivion. The screenings were followed by a live Q&A with Edward James Olmos and other members of the cast that were streamed to all locations.
Ricky Jay doc Deceptive Practices had the highest PSA among reporting Specialties in a weekend that did not boast any blistering knock outs. It played exclusively at New York’s Film Forum, grossing $15K. The feature is booked widely at Landmark Theaters where it will open in the coming weeks in major markets. Cohen Media Group’s In The House bowed decently with an $11,738 average in three theaters, grossing $35,214. It will expand further in the coming weeks.
Samuel Goldwyn Films’ inspirational sports drama Home Run had the biggest absolute number among the newcomers, grossing $1,623,032. Said the distributor: “The faith based baseball film about a star player’s battle with alcohol addiction played in a targeted 381 screens across the country, bolstered with a significant grassroots outreach effort. Goldwyn is targeting a May 10th expansion to select markets”. Home Run‘s $1.62-plus million gross also gave it a placement of 11th in the overall box office, though the film only averaged $4,260.
Meanwhile, François Ozon’s In The House had the second highest PSA among the newcomers with $11,738 from 3 locations. Cohen Media Group’s president Daniel Battsek noted: We are very pleased with the reaction to In The House from both the critics and the public alike. The opening weekend results have given us a great foundation from which to build the rest of the release”. It will also expand further over the next several weeks.
Among holdovers, Sundance Selects added 11 runs for The Angels’ Share in its second frame, grossing $28K with a slight $2K average. The Ken Loach Cannes ’12 premiere opened in 3 locations last week with a $7K average. LD Entertainment aded 52 theaters for its second weekend release, Disconnect. It averaged $3,782 vs its opening $8,240 average in 15 theaters last weekend. And Oscilloscope’s It’s A Disaster added 10 runs in its second weekend, averaging $1,538 vs its opening $5,667 PSA. Magnolia Pictures did not report numbers as of early afternoon EDT for Terrence Malick’s second weekend holdover, To The Wonder.
Deceptive Practices: The Mentors And Mysteries Of Ricky Jay (Kino Lorber) [1 Theater] Weekend $15K, Cume $20,182 (Wednesday opening)
Filly Brown (Pantelion/Indomina) [188 Theaters] Weekend $1,363,000, Average $7,250
Home Run (Samuel Goldwyn Films) [381 Theaters] Weekend $1,623,032, Average $4,260
In The House (Cohen Media Group) [3 Theaters] Weekend $35,214, Average $11,738
The Lords Of Salem (Anchor Bay Films) [355 Theaters] Weekend $622K, Average $1,752
Returning / 2nd Weekend
The Angels’ Share (Sundance Selects) Week 2 [14 Theaters] Weekend $28K, Average $2K, Cume $53K
Disconnect (LD Entertainment) Week 2 [67 Theaters] Weekend $253,398, Average $3,782, Cume $412,136
It’s A Disaster (Oscilloscope) Week 2 [13 Theaters] Weekend $20K, Average $1,538, Cume $40K
Holdovers / 3RD+ Weekends
The Company You Keep (Sony Pictures Classics) Week 3 [84 Theaters] Weekend $425,345, Average $5,064, Cume $979,442
Simon Killer (IFC Films) Week 3 [2 Theaters] Weekend $1,600, Average $800, Cume $17K
Trance (Fox Searchlight) Week 3 [443 Theaters] Weekend $400K, Average $903, Cume $1,822,614
Upstream Color (erbp Film – Self Distributed) Week 3 [30 Theater] Weekend $75,110, Average $2,504, Cume $217,246
Blancanieves (Cohen Media Group) Week 4 [27 Theaters] Weekend $28,235, Average $1,046, Cume $156,240
The Place Beyond The Pines (Focus Features) Week 4 [1,542 Theaters] Weekend $4,745,888, Average $3,077, Cume $11,447,790
Room 237 (IFC Midnight) Week 4 [22 Theaters] Weekend $28,600, Average $1,300, Cume $191K
On The Road (IFC Films) Week 5 [16 Theaters] Weekend $6,400, Average $400, Cume $710K
The Sapphires (The Weinstein Company) Week 5 [114 Theaters] Weekend $262K, Average $2,298, Cume $1,144,758
Starbuck (Entertainment One Films) Week 5 [30 Theaters] Weekend $27,723, Average $1,027, Cume $243,533
Ginger & Rosa (A24) Week 6 [48 Theaters] Weekend $35K, Average $729, Cume $793,993
Spring Breakers (A24) Week 6 [122 Theaters] Weekend $97,900, Average $844, Cume $13,826,427
Emperor (Roadside Attractions) Week 7 [64 Theaters] Weekend $26,950, Average $421, Cume $3,265,147
NO (Sony Pictures Classics) Week 10 [88 Theaters] Weekend $126,191, Average $1,434, Cume $2,035,389
Quartet (The Weinstein Company) Week 15 [176 Theaters] Weekend $149K, Average $847, Cume $17,837,765
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