Banijay, the group behind the original Stars In Danger: The High Dive and owner of Bunim/Murray Prods., has acquired 50% of Italian TV producer Ambra Multimedia. That company was recently founded by Marco Bassetti who has just been named Banijay Group CEO. Bassetti founded Endemol Italy in 1997 and was eventually appointed president of Endemol Group, taking over CEO responsibilities before stepping down in April 2012. Bassetti will be responsible for the international development of Banijay Group which is present in 12 countries in Europe, the U.S. and Australia. At the same time, Banijay EVP François de Brugada has been promoted to COO.