EXCLUSIVE: After three decades in the representation business, Judy Hofflund will be leaving showbiz on June 30. Hofflund, who has owned her management company The Hofflund Co. (previously Hofflund/Polone) for the past 18 years, has been quietly informing her longtime clients — who include Sally Field, Kenneth Branagh, Julia Louis-Dreyfus and Kevin Kline — of her decision since the beginning of the year. In light of her departure, Hofflund Co. managers Becca Kovacik and Laura Berwick plan to keep the company together. I hear the duo explored different options, including joining another management company, but opted to stay and partner up in a new shingle. Most of Judy Hofflund’s clients have already committed to staying with Kovacik and Berwick, with the rest likely to follow.
Hofflund said she first considered quitting the business at the turn of the new millennium in 2000 but, with her daughters still in school, she put off her departure. With her younger daughter off to college this fall, Hofflund felt the time was right. “I figure I could travel and have some freedom,” Hofflund said. She already has an Italy road trip planned for this summer with her husband, top entertainment lawyer Tom Hansen. Hofflund also plans to spend more time away from Hollywood, at the family’s home in Jackson Hole, WY. After some time off to decompress from decades in the trenches of the entertainment business, “I’m going to focus on how I can give back,” Hofflund said. She is interested in mentoring college-aged girls.
Before launching her management company in 1995, Hofflund worked at CAA, InterTalent and UTA.
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