EXCLUSIVE: Hulu has picked up Money Where Your Mouth Is, a new comedic game show hosted by actor-comedian Jay Mohr. Financed by Believe Entertainment Group (The LeBrons with LeBron James), Money Where Your Mouth Is, which is being announced at Hulu’s NewFront in New York today, is described as a game show for the man’s man. It will feature lifelong friends who wager their most prized possessions and go head-to-head to take the items from one another in a harrowing battle of “man wits.” Three rounds of competition will include everything from identifying movie quotes and obscure trivia to physical challenges and debating some of the greatest questions that plague mankind, the kind of knowledge every guy uses as the true measure of their manhood.

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“It’s stuff our wives and girlfriends consider utterly useless, but we know as guys is critically important stuff like building furniture without instructions, knowing every sports stat and movie or TV quote known to mankind, and finally settling age-old man-debates like what’s the harder job, swimsuit model or runway model,” Mohr said. “In the end it’s all about guys proving their manhood and having bragging rights over their buddies.” Money Where Your Mouth Is will premiere on free ad-supported Hulu and the Hulu Plus subscription service later this year. Believe Entertainment’s Dan Goodman, William H. Masterson III and Danny Fishman executive produce, along with Barry Katz and Mohr. Lowell Mate is directing and producing.