The 2013 Masters Tournament on Friday notched the highest rated and most-viewed Friday performance for the sports network, and drew the fourth-best golf viewership ever on cable television. Per Nielsen, ESPN‘s Friday Masters coverage had 4.2 million viewers earning a 3.5 household coverage rating, up 6% from 2012. Males 18-34 were up 25% and viewership increased from last year’s 4.1 million. ESPN’s 2-day average was also up 4% from 2012’s numbers. Coverage continues through the weekend.
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