Cinedigm‘s Docurama distribution arm is relaunching as a multi-platform brand. Armed with a library of over 1,200 nonfiction films, the company today announced plans to screen seven feature length documentaries in theaters in consecutive one-week runs starting April 22: G-Dog (dir. Freida Mock), ¡Vivan Los Antipodas! (dir. Victor Kossakovsky), The World Before Her (dir. Nisha Pahuja), The Fruit Hunters (dir. Yung Chang), Charge (dir. Mark Neale), Ping Pong (dir. Hugh Hartford), and London: The Modern Babylon (dir. Julien Temple). 15 markets are lined up including Los Angeles, San Diego, Austin, Phoenix, Cleveland, Pittsburgh, and Ithaca.
The docu distributor is also venturing into the digital world this spring with the Docurama OTT application, which will stream over 150 library titles, including the seven above selections. Users will be able to watch films on a number of devices for free thanks to an ad-supported model. Participating platforms have not yet been confirmed but a rep tells Deadline plans are to include streaming via Roku, Western Digital and other set top boxes, tablets including iOS and Android, and Samsung, LG, and other connected televisions for the initial late spring launch. Later in the year the Docurama app may expand to gaming consoles.