Today at the SXSW Film + Interactive Conference, online video platform Vimeo launched its Vimeo On Demand program, a new distribution feature that will allow content creators to sell films and webisodes directly to viewers. Creators with a subscription Vimeo Pro account can set their own prices, streaming periods, and region parameters for content, and earn 90% of the revenue share. Vimeo On Demand will be viewable across Vimeo-enabled platforms including online and mobile, tablets, and connected TVs. A handful of feature-length films are already available for pay-per-view viewing for prices ranging from $2-$9 for rental or download via Vimeo, including Academy Award-nominated director Don Hertzfeldt’s It’s Such A Beautiful Day, which screened before today’s announcement in Austin.