Netflix, Amazon Prime, and HBO may have more competition on the horizon if the popular music streaming service adds video content to its offerings. Spotify, launched in 2008, now reaches over 10 million users worldwide — 3 million of which pay monthly membership fees of $4.99 or $9.99 for on-demand music streams. Sources tell Business Insider Spotify is looking to partner on creating original content a la Netflix’s House Of Cards as it mulls the expansion into video.

Related: Can Spotify Become The iTunes Of Streaming Media?