After weeks of repeats this month, Shark Tank (1.7/5) returned to Friday night with some new bite. The 9 PM entrepreneurial reality completion show saw an update from a couple who received a deal with all the Shark judges earlier this season and an eager teen seeking investment in her skincare line. The new bite didn’t chew off anything new however ratingswise. Perhaps it was the basketball on CBS, Daylight Savings or just being off for a few weeks but Shark Tank also saw a drop of 15% from its last original on March 8, 2013. After the live NCAA tournament on CBS, whose fast nationals are approximate, Shark Tank got the biggest return from Adults 18-49 on Friday and was the most watched series on TV last night with 5.98 million tuning in. Happy Endings began its new slot on Fridays with back-to-back episodes last night. At the same time as it has started a campaign to have fans save the comedy, ABC’s plan is to have Happy Endings sit at the end of the week for the remainder of its season. The 8 PM (0.9/3) and the 8:30 PM (0.7/3) were down 25% and 46% from its last two originals on January 29. ABC ended the night with a new 20/20 (1.4/2), which was down two tenths from last week’s broadcast.
Fox’s Touch (0.5/2) saw star Keifer Sutherland reunited with his former 24 co-star Annie Wersching. However, the result wasn’t a Jack Bauer-style successful saving of the world or even the struggling show’s ratings. Touch fell 29% from last week. Touch’s March 22 show had seen a rise from the previous week’s series low. Last night’s Touch saw the show now hit a new series low. The network had a repeat of Kitchen Nightmares (0.9/3) on beforehand. The CW ran new episodes of Nikita (0.4/1) and Cult (0.2/1) last night. The former was even with its last original on March 15 and the latter was also even with last week’s show.
It was college ball for the second primetime in a row and the second Friday in a row on CBS last night. The 2013 NCAA College Basketball Championships (1.9/6) ruled the network’s schedule with Oregon against Louisville and Duke taking on Michigan State. The games were up 50% and 9% over last year’s comparable court battles in fast nationals. Due to the nature of live sports and the primetime overrun of the games, the numbers are approximate at best. In metered market ratings coverage of last night’s Regional Semi-Finals of the tournament across CBS, TNT, TBS and truTV hit a 23-year high with a 8.9/17, according to Nielsen. That’s up 20% from last year. The tournament runs until April 8. With 6.398 million watching, CBS won Friday night in terms of total viewers and among Adults 18-49.
It was all about summer on Fashion Star (0.8/3) last night. And the NBC designer competition series attracted some heat. The fourth week of the second season of Fashion Star was up 14% from its March 22 show. It is also the best the reality series has done in the key 18-49 demo since its Season 2 debut on March 8. With 3.0 million viewers watching, Friday was also the best Fashion Star has done in total viewers this season. Grimm (1.3/4) also saw an upward turn this week. The fantasy drama bopped up 8% from last week. Looks like Fridays might truly be working out for Rock Center With Brian Williams (0.8/3). The news magazine show was up 11% from last week, matching its three-week high among Adults 18-49.
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