ION Television today is introducing its “IONTHUSIASTS” campaign, along with its new network logo and graphics package. The network says the campaign will be targeted to advertisers across multiple platforms, including print, online and out-of-home elements including billboards, subway, bus and telephone kiosk posters throughout New York, Los Angeles, Chicago, Detroit and Atlanta markets. The campaign aims to illustrate the factors that drive ION’s key demos (Adults 25-34, 35-44 and 45-54) to the channel. Last year two independent research studies conducted by the network showed that ION leads all of cable in adult co-viewing in households watching TV together. The data showed ION is also No. 1 in cable for hours watched per viewer.
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