Organic Marketing To Split Marketing & Publicity
UK-based marketing and publicity company Organic Marketing will split into two along those lines, with its publicity department operating as a standalone division, it announced today. Emma McCorkell will head the new publicity wing as managing director, with Nick Leese remaining in charge of its marketing arm in an expanded role. The Target MCG company has seen growth in its publicity offering since the popular McCorkell came over from Rogers & Cowan’s UK arm in January 2011, carving a key slice of theatrical, international and online publicity. It recently expanded into production, hiring Harry Potter unit publicist Vanessa Davies and folding in her company, Romley Davies. Organic currently holds accounts for Joss Whedon’s Much Ado About Nothing, Universal’s Kick-Ass 2 and StudioCanal’s Alan Partridge Is In Alpha Papa, which recently got a new teaser trailer.
Digital Film And TV Downloads Surge Down Under
Digital revenues for film and TV content jumped by 36% to $A127.8 million ($132.3 million) in 2012, according to the first ever study of that sector by the Australian Home Entertainment Distributors Association. VOD movies accounted for 56% of revenues, TV EST repped 23% and movies EST 21%. Digital sales are worth a bit more than 10% of the $1.174B home entertainment industry, which declined by 9% last year, said AHEDA CEO Simon Bush. The org said Apple’s iTunes is the market leader and it listed the other significant digital platforms as Foxtel on Demand, Telstra’s Big Pond Movies, Sony Entertainment Network, Xbox Live, Fetch TV, Quickflix and Google’s Play Store. The top EST titles were Game Of Thrones, True Blood, Breaking Bad and Gossip Girl and the most popular VOD titles were The Hunger Games, What To Expect When You’re Expecting, Sherlock Holmes: A Game Of Shadows and Red Dog.- Don Groves.
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