BREAKING: The producers of The Book Of Mormon opened the Tony winning hit Thursday night at London’s Prince of Wales Theatre. They’ve announced that the show set a record for the biggest single day of sales in West End and Broadway history on the day following. Yesterday, between 10:00 AM and Midnight, the box office did £2,107,972, or $3,210,019 in ticket sales. Some 150,000 additional tickets have been made available and the show is now booking until January 11, 2014.
Cameron Mackintosh, who owns the theater and has had his share of big stage hits said: “After a phenomenal opening night I am delighted to see a phenomenal record-breaking post opening box office of over £2m. The Mormons have truly delivered a Heavenly hit!”
The Book Of Mormon, with book, music and lyrics by Trey Parker, Robert Lopez and Matt Stone, is produced in London by Anne Garefino, Scott Rudin, Important Musicals and Sonia Friedman Productions. This is the latest of a swarm of broken records for the musical, which on Broadway has bested the Eugene O’Neill Theatre’s house record 44 times. The National Tour has continually broken house records across the country since opening in Denver in the summer of 2012, and the Chicago production holds the house record at the Bank of America Theatre. The musical, which won nine Tony Awards and a Grammy for Best Musical Theater Album, shows how lucrative an original stage hit can be. The musical shows no sign of slowing, with four Book Of Mormon companies operating thus far, and the inevitable movie that will come sometime down the line.