BREAKING: ID has tapped longtime Warner Bros film publicity executive David Mortimer as VP in Los Angeles, joining a film team that is led by New York-based Sara Serlen. Mortimer spent the last 11 years at Warner Bros as VP of National Publicity, where he oversaw campaigns for films including The Blind Side, Harry Potter And The Deathly Hallows Part 1 & 2, Beautiful Creatures, Dolphin Tale, Sex And The City 2, New Year’s Eve, A Nightmare On Elm Street, and Crazy, Stupid, Love. Other projects he worked in included Zack Snyder’s 300 and Watchmen, Get Smart, Scooby Doo, Insomnia, Happy Feet, and Michael Clayton.

“I’ve worked with David for many years, and his professionalism and expertise will fit in beautifully with our company culture,” said ID CEO Kelly Bush. “Sara and our film team have done a terrific job representing an array of films across all genres. We pride ourselves on taking a very creative approach to film campaigns, and David will help us build on this success.”

“I am thrilled and grateful for the opportunity to join ID,” said Mortimer. “The film publicity community is very close-knit, and I’ve long admired ID’s approach. I had an amazing run at Warner Bros, and I’m very proud of our work and the relationships I’ve built there. I look forward to continuing these friendships in this new role.”

Mortimer earlier was Director of Publicity at New Line Cinema, where he worked on campaigns including Magnolia, Hedwig And The Angry Inch, Bamboozled, and Austin Powers: The Spy Who Shagged Me. At Bumble Ward & Associates, Mortimer worked on films including Boogie Nights, The Apostle, Gattaca, and Jackie Brown.