Too busy breaking stuff this morning to eyeball the press releases, but here’s one worth noting: Paula Weinstein, who has forgotten more about producing that a lot of producers know about producing, has taken a job as EVP of Tribeca Enterprises. Weinstein, who has produced such films as The Perfect Storm, Analyze This and Blood Diamond, gets a nice landing place at a time when things are tough for producers, and when the good projects take so damn long. That includes In The Heart Of The Sea: The Tragedy Of The Whaleship Essex, the Nathaniel Philbrick book about the real story of the destruction unleashed by the white whale that informed Moby Dick. I first broke news about this project more than 12 years ago at Daily Variety, and this gritty grueling tale of  shipwreck, courage and cannibalism has been through a who’s who of top directors over the years. Finally it looks like it might happen with Ron Howard at the helm and Chris Hemsworth in the starring role. What are you supposed to do for dough when you have to pay staff to develop these and other long-gestating pictures gestate and studio producer deals are as hard to find as white whales? Here’s the release:

New York, NY (February 4, 2013) –Tribeca Enterprises CEO and co-founder, Jane Rosenthal announced today that Paula Weinstein, a veteran film producer, has been named Executive Vice President. Weinstein will develop and oversee the company’s international partnerships, manage studio relations for the Tribeca Film Festival and Doha Tribeca Film Festival, and work closely with Chief Creative Officer Geoff Gilmore on the Tribeca Film Festival. She will be based in New York City and Los Angeles.

Weinstein will continue to oversee her production slate at Spring Creek Productions, a company she founded in 1990 that has produced over 30 theatrical, independent and television films, including The Perfect Storm, Blood Diamond, Analyze This, The Fabulous Baker Boys and Emmy-winning HBO titles Truman and Recount. She previously held several studio production positions, including at Warner Bros, 20th Century Fox, and, finally, United Artists, where she served as President. Weinstein began her career as an assistant film editor in New York City and later served as Special Events Director for Mayor John Lindsay, where she brought cultural productions and street festivals to communities across the city. She has received numerous honors during her career, including the National Urban League Award, the Bill of Rights Award and the Crystal Award for Women in Film. She has served on the boards of the NAACP Legal Defense Fund, the ACLU and currently serves on the National Finance Committee for President Obama.

“Paula is a talented producer and a long-time associate, and it is my pleasure to welcome her to the Tribeca family,” said Tribeca Enterprises co-founder Jane Rosenthal. “As we continue to grow in our second decade and explore new opportunities as producers and content creators both at home and around the world, I know Paula’s leadership and experience will be invaluable.”

“I couldn’t be more excited to join Tribeca. I’ve been a long time champion of the Tribeca brand and have followed its evolution from the first Festival to its presence around the world,” said Weinstein. “In a fast-changing industry, Jane and Bob have continued to create innovative ways for filmmakers to reach audiences and I am thrilled to take on this new role while continuing to oversee the Spring Creek slate.

The 12th annual Tribeca Film Festival will be held April 17-28, 2013, in New York City.