Not much of a post-Super Bowl ratings bump for CBS’ Monday lineup, which was heavily promoted during the game — especially sophomore 2 Broke Girls, which got a glitzy David LaChapelle-directed pole-dancing ad. CBS still won every half hour of primetime last night led by veteran How I Met Your Mother, the only CBS series to post ratings gains vs. its most recent original. A special “Robin Sparkles 4” episode of the show, featuring Robin Scherbatsky (Cobie Smulders) as her former Canadian pop starlet self and a slew of celebrity cameos, drew a 4.0/11 among adults 18-49, up 8% from its last original two weeks ago and a season high. HIMYM, which was just renewed for a ninth and final season, was the top program of the night in 18-49. The seventh-season premiere of Rules Of Engagement (3.1/8) was down 14% from the veteran’s season premiere last season, which aired on Thursday following The Big Bang Theory, but a 29% improvement vs. the fall debut of the show Rules is replacing in the Monday 8:30 PM slot, the now defunct Partners. 2 Broke Girls (3.6/9, 11.2 million) was down a tenth from its last original and the most watched program of the night. Mike & Molly (3.1/8) and Hawaii Five-0 (2.3/6) were flat.
After a Week 2 bump, Fox’s new drama The Following (2.9/7) posted a 12% Week 3 drop in adults 18-49. It mirrored the decline of its lead-in, Bones (2.3/6), also down 12% from last week. Both Monday reality series hit season lows: ABC’s The Bachelor (2.4/6) slipped 4%, while NBC’s The Biggest Loser (2.0/5) dropped 12% from last week. NBC’s midseason drama Deception (1.2/3) kept steady for a second consecutive week, while ABC’s Castle (1.8/5) was down 10% from its last original two weeks ago.
After a disappointing start, the CW’s The Carrie Diaries (1.55 million viewers, up 12% from last Monday) posted gains for a second straight week. It hit series highs in adults 18-34 (0.8/3, up 0.1), women 18-34 (1.1/3, up 0.1), adults 18-49 (0.7/2, up 0.2) and female teens (1.4, up 0.2). 90210 (0.4/1 in 18-49) was flat.
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