Former top cable TV executive Rich Battista has joined Mandalay Sports Media as CEO. The sports entertainment company was launched in March 2012 by Mandalay’s chairman and CEO Peter Guber and film and television producer-director Mike Tollin. Battista will oversee MSM’s day-to-day business operations, including spearheading business development and identifying strategic opportunities for investment and acquisition.

From 2009-10, Battista served as Fox National Cable Networks president, overseeing News Corp’s nationally distributed cable entertainment and sports networks including FX, National Geographic Channel, Speed Channel, Big Ten Network, Fuel TV, Fox Soccer Channel, Fox Deportes and Fox Sports in Latin America. From 2004-2008, Battista served as CEO of Gemstar-TV Guide and shepherded its $2.3 billion sale to Macrovision (now Rovi) in 2008. Most recently, Battista served as president and CEO of publicly traded LodgeNet Interactive Corp. MSM, in which CAA Sports also is a founding member, has several projects in development with television, digital, feature film and sports entities.