Laura Molen is joining the company from an EVP post at Univision Communications to be EVP Cable Advertising Sales at NBCUniversal, where she will oversee sales efforts for USA Network, Syfy, E!, G4, Chiller, Cloo and WWE. Peter Lazarus has come aboard as SVP Cable Ad Sales, responsible for USA, SyFy, Cloo, Chiller and WWE; he arrives from USA Today, where he was head of multimedia sales for the Sports Media Group, and will report to Molen. Meanwhile, Lou Koskovolis has been named SVP Sales & Sales Marketing for NBC Sports Groups’ Golf Media, responsible for all sales and sponsorship efforts involving the group’s golf properties, after a stint at MLB as SVP Corporate Sales & Marketing. He reports to Seth Winter, EVP NBC Sports Group Sales & Sales Marketing. And Katie Larkin has joined the company as SVP Ad Sales Strategy, where she will define and develop TV and digital cross-platform sales strategy across the NBCU portfolio. She comes from an SVP role at Turner Entertainment Networks and will report to Trish Frohman, EVP, Ad Sales Strategy.

“With a world-class portfolio of brands, it only makes sense to bring on some of the industry’s best sales executives to join our NBCUniversal team”, said NBCU President of Sales Linda Yaccarino, to whom Molen will report. “They’re strategic, creative and analytical in their approach, and they know how to ‘think big.’ Their addition rounds out our senior leadership team and positions us perfectly to present our unified, industry-leading portfolio to the marketplace”.