Esquire Network is beginning to staff up for its April 22 launch as a rebranded channel formerly known as G4. PR veteran Katherine Nelson has joined as Head of Communications and will craft all communications strategy and oversee corporate communications and program publicity for the network. Also, former Comedy Central marketing exec Deena Stern has come aboard as Head of Marketing, overseeing marketing and strategic planning for on-air, off-air, digital and ad sales. Both will report to Esquire Network GM Adam Stotsky.

Nelson has worked in TV publicity for more than 20 years and was VP Communications at Discovery Channel from 2007-2012. She most recently was VP Marketing and Communications at SpaceX, the private space transport company founded by Elon Musk. Stern had been VP Brand Marketing at Comedy Central since 2007, leading campaigns for South Park, Tosh.0, The Daily Show, and The Colbert Report. Before that she was at USA Network.

Other Esquire Network titles so far: Lorenzo De Guttadauro, Head of Brand and Creative; Matt Hanna, Head of Development and Production; Rob Juster, Head of Digital; and Matt Monos, Head of Programming and Acquisitions.