It is two episodes and out for NBC‘s midseason drama Do No Harm, which has been pulled from the schedule effective immediately. For the next two weeks, NBC will air Law & Order: SVU reruns in the Thursday 10 PM slot. In terms of NBC’s longer-term options, the network could put Rock Center back in the slot or try another new drama, Hannibal, which is ready to go on the air.
Do No Harm posted the lowest ratings ever for an in-season scripted series premiere on a Big 4 network last week with an underwhelming 0.9 18-49 rating. It dropped 22% to a 0.7 last night, effectively sealing its fate. Do No Harm certainly was not helped by its 9:30 PM lead-in, which dived from a 1.9 for an Office episode last week to a 1.1 last night for new comedy 1600 Penn, which also is on the chopping block for cancellation. For other potential reasons that may have caused Do No Harm‘s quick demise, including marketing campaign, cast and time slot competition, check my POST MORTEM: What Led To ‘Do No Harm’s Historic Ratings Flop. Do No Harm joins such other series that were yanked after episodes as Fox’s Lone Star, ABC’s My Generation and NBC’s Paul Reiser Show.
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