The companies use the trendy term “curate” to describe Disney‘s role picking the music videos that will appear on their co-branded destinations. The entertainment giant will run some of VEVO‘s 50,000 music videos on Disney.com, as well as what they call “the family-friendly music video experience” that will cut across VEVO’s online, mobile, and connected TV platforms. They’ll also collaborate on music events and video premieres for Disney’s recording acts. “Music is a key component of the Disney.com offering and deepens the premium family entertainment experience we offer guests online,” Disney Interactive co-president Jimmy Pitaro says. In early May, both companies will participate in the Digital Content NewFronts, where leading online video providers will pitch advertisers to spend heavily on the fast-growing medium.
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