Here’s yet another indication that movie theater owners are making peace with the idea that their customers also want to spend time being entertained at home. This weekend 24 Cinemark theaters in five markets — San Francisco, Dallas, Salt Lake City, Chicago, and Cleveland — will charge $5 a ticket for matinee showings of Disney’s Lady And The Tramp, Peter Pan and Cinderella. It isn’t just for nostalgia’s sake. The exhibition chain will also sell Diamond Edition Blu-ray discs for each of the movies. Cinemark still sees an opportunity to lure buyers back. They’ll receive an unspecified “free offer from Cinemark and a special gift” tied to Disney’s upcoming Oz The Great and Powerful, Cinemark says. The company’s James Meredith calls it “a very exciting and unique program” to see the films on a big screen “before they return to the Disney vault.”
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