TNT and TBS have signed a new three-year deal with SAG-AFTRA to carry the annual SAG Awards. Last night’s live simulcast of the 19th Annual Screen Actors Guild Awards on the two cable networks drew a total of 5.2 million viewers, including more than 2.1 million adults 18-49. That was roughly on par with last year’s telecast, up 5% in the coveted 18-49 and down 1% in total viewers. “The SAG Awards are a perfect fit for TBS and TNT, giving us the opportunity each year to target comedy and drama fans with a star-studded night celebrating the best in television and movie acting,” said Michael Wright, president, head of programming for TNT, and TBS. “We are thrilled that TNT and TBS will continue to be home of one of the awards season’s premier events.” Here are the stats:
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TNT drew a total of 2,952,000 viewers and 1,109,000 adults 18-49 for its part of the SAG Awards simulcast, while TBS garnered 2,295,000 viewers and 999,000 adults 18-49. In addition to the simulcast’s growth among adults 18-49, total viewership was up 2% compared to last year. The networks also scored growth in their respective target demos, with TNT’s delivery of adults 25-54 up 11% (1,242,000) and TBS’s delivery of adults 18-34 up 12% (537,000).
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