BREAKING: Former New Regency marketing chief John Hegeman has been appointed by QED International CEO Bill Block to be its president of Worldwide Marketing and Acquisitions. It is a newly created position for QED, and comes as the company completes the David Ayer-directed Ten with Arnold Schwarzenegger, the John Turturro-directed Fading Gigolo with Woody Allen, and the Mac Carter fright film Haunt. Hegeman is a producer on the latter and was part of the Artisan gang that turned The Blair Witch Project into a word-of-mouth phenomenon. Block and Hegeman first worked together at Artisan during that period. Hegeman will brave the teen temperatures at Sundance looking for new talent this week and next.

“We’re taking significant steps to establish QED as a leading provider of big-screen commercial entertainment that can engage audiences on a worldwide basis, and John is the ideal person to help us take advantage of new opportunities which the market presents,” Block said. “John and I have worked together for many years, and with his depth and breadth of experience and unique skill set, he will provide invaluable marketing expertise, creative direction and leadership as we continue to grow the QED brand.”

Before working at Regency, Hegemen was COO of Fox Atomic and before that worldwide marketing president at Lionsgate during the Saw and Crash days.