Shine America is launching Shine Hispanic & Latin America, a new division that will develop and produce original Spanish-language content for the U.S. and Latin American marketplaces. Veteran Colombian TV producer and executive Cristina Palacio has been named president of the new division, reporting to Shine America CEO Rich Ross.

Palacio, most recently the founder and President of Colombian-based TV production company BE-TV, will oversee new Shine America offices in Miami, Fla., and Bogota, Colombia, with programming distributed through Shine International. “With Shine Hispanic & Latin America we are looking to further develop and distribute both scripted and un-scripted programming to the rapidly growing Spanish-language marketplace,” says Ross. “Cristina’s vast experience in production and distribution make her the ideal person to lead our new team.” Last fall, Shine America produced its first Spanish-language series Minuto Para Ganar, a Spanish-language version of NBC’s Minute It Win It, for MundoFox.

At BE-TV, which Palacio launched in 2008, she oversaw the development and distribution of numerous series, including Los Infiltrados, El Cartel de los Sapos 2, La Isla, Las Muñecas de la Mafia and a local version of Minuto Para Ganar. Prior to founding BE-TV, Palacio served as both VP of Development and VP of Creative and Production for Caracol TV in Bogota. There she oversaw such series as “Sin Tetas No Hay Paraiso and Desafio. Before she joined Caracol TV, Palacio was Creative Director for Teleset S.A.