Banijay Group’s Bunim/Murray Prods, producer of The Real World, Project Runway and Keeping Up With The Kardashians, is launching a new division, BMP Latin. The division will focus on creating and producing unscripted and scripted programming for Hispanic audiences, specifically targeting the 18-34 demographic across multiple platforms as well as adapting Bunim/Murray and Banijay Group unscripted formats for Spanish-language and bilingual audiences in the U.S. BMP Latin’s first television projects include shows with Latin superstar Paulina Rubio; multi-platinum Latin Urban recording artist Daddy Yankee; and the Leonardo Lopez family, a successful Mexican-American family living in Encino, CA. BMP Latin will be headed by Julio Caro, former partner of Jennifer Lopez’s Nuyorican Prods, and Phunware’s former studio chief, Gabriela Cocco-Sanchez. With the U.S. Hispanic population growing, along with their spending power, a number of companies focus their attention on them. Just last week, Shine America started a Spanish-language division. Here are details about BMP’s first projects:

  • An English-language docu-series exploring the professional and personal life of multi-hyphenate Latin superstar Paulina Rubio—a singer, actor, model and Mexican business woman who has sold more than 20 million albums around the world. The series will offer an intimate look at how she balances fame and first-time motherhood.
  • A Spanish-language reality series set in the world of Latin Urban music centered on Grammy Award winner, Daddy Yankee. The show will offer an inside look at the life of the man who brought Reggaeton to the U.S., his wife/manager, Mireddys González and their growing roster of artists.
  • And an English-language docu-series about the Leonardo Lopez family, Mexican Americans living the American dream in Encino, CA—the Beverly Hills of the Valley. Owners of the successful El Mariachi restaurant chain, Pico Rivera Sports Arena, and fashion brand, Pink Horses, this family works hard and plays hard, spending their weekends competing in Charrería rodeo competitions. Set in LA, the #1 Hispanic market in the U.S., this is a look at the ultimate subculture.