EXCLUSIVE: Warner Bros is negotiating to acquire Get Hard, a comedy pitch package that will be developed as a star vehicle for Will Ferrell and Kevin Hart. The plan is for Ferrell to play a rich, soft-handed investment bank manager who is sentenced to a maximum security prison for a crime he didn’t commit. He hires the streetwise guy who normally washes his car to get him ready to do hard time in the 30 days before he has to report to prison.

The script will be written by Ian Roberts & Jay Martel, who are currently executive producers and showrunners on Comedy Central’s Key & Peele. Gary Sanchez is attached to produce.

Verve and Principato-Young rep the writers, CAA reps Ferrell, who has been busy shooting the sequel Anchorman: The Legend Continues. Hart is coming off the hit Think Like A Man and is repped by UTA and 3 Arts.