Warner Bros did not officially release to the media its new poster for next summer’s Man Of Steel. It didn’t have to. I’m told the one-sheet simply showed up on Facebook and immediately went viral. “Thank you to all of the fans who helped unlock this exclusive Man Of Steel reward in anticipation of The Dark Knight Rises December 4th release on DVD and Blu-ray.” Now the debate intensifies if this Superman reboot will be a big win or epic fail (contd):

Certainly the poster’s anti-hero vibe with Henry Cavill in puny handcuffs below huge biceps surprised fanboys. Military types appear to escort him somewhere sinister. And the trademark suit looks noirish but that’s just the way it’s lit. “The man who fights for truth, justice, and the American way — a criminal?” asked one media outlet. It’s all in keeping with what’s being called Zack Snyder‘s “seemingly art-film aspirations” seen in the teaser trailer under Christopher Nolan’s guidance. Though the pic doesn’t open until June 14th, its 2nd trailer will be attached to Peter Jackson’s return to Middle Earth in The Hobbit: An Unexpected Journey opening December 14th from MGM and Warner Bros. Also previewing will be 9 minutes of Paramount’s Star Trek Into Darkness in IMAX 3D as well as the first full trailer in front of conventional theatrical showings.