With the ICM buyout complete and the agency transformed into a partnership with a new name, ICM Partners, the company this morning unveiled its new logo, which will go live January 7. I hear it was met with approval by agency employees, who also received baseball caps with the new moniker.

Created by Los Angeles-based firm Bemis Balkind in consultation with artist Chuck Arnoldi and with input from ICM Partners leadership, the new logo keeps the blue hue with which ICM has long been associated while also adding a contemporary design twist to reflect the new stage in the agency’s evolution.