Those hoping that Disney‘s Jay Rasulo would provide more detail today about the surprising movie licensing deal with Netflix that was announced yesterday will be disappointed. He told the UBS Global Media and Communications Conference that he would only talk about it in general terms. “This was the best and highest-value creator for the company and we’re thrilled to have done it,” he says. Disney wasn’t concerned about the state of the economy or the business cycle. The bigger consideration was that Netflix would be a good platform for Disney, which focuses on “franchise films with enduring value.” He notes that Pixar, Disney animation, Marvel live action, Star Wars and Disney live action might each produce one or two films a year. What’s more, “we really look at getting returns on the films” — which means finding multiple places including merchandising and theme parks where the films can generate revenue. “If it does not have life somewhere else, you’ll have a hard time.” With films such as Cars and Toy Story, “you can take these franchises to other places in our ecosystem.”
Disney CFO Says Netflix Deal Complements Studio’s Production Strategy: UBS Confab
What's Hot on Deadline
Seth MacFarlane Tweets He Is "Embarrassed" To Work For Fox After Tucker Carlson Tells Viewers To Ignore Other News Sources
'Incredibles 2' Record $180M Beats 'Captain America: Civil War' Opening & Lifetime Totals Of 'Cars 3', 'A Bug's Life'
Donald Trump Responds To Washington Post Staff's Open Letter To Jeff Bezos, Says Strike "Would Be A Great Idea"
Latest Business News
- Fox Sports, USGA Apologize For Graphic Language Inadvertently Broadcast
- Mexico Beats Germany 1-0 In World Cup, Avenges News Outlet’s Insult
- Donald Trump Responds To Washington Post Staff’s Open Letter To Jeff Bezos, Says Strike “Would Be A Great Idea”…
- Hollywood Father’s Day Celebrated With Online Celebrity Salutes To Dear Ol’ Dad
- Director James L. Brooks Tweets That “Nursing Babies” Are Being Pulled From Mothers At Border
- Samuel L. Jackson Responds To Twitter Backlash: “They Just Keep Tryin'”