Joe Utichi contributes to Deadline’s UK coverage

The UK film publicity landscape got a little more interesting today as Organic Marketing, the agency founded in 2008 by Nick Leese, announced the acquisition of production PR specialist Romley Davies. Veteran Harry Potter unit publicist Vanessa Davies will become Organic’s executive director of film production and work with deputy managing director Emma McCorkell across production and release, in the UK and internationally. Organic has up to now specialized in release campaigns and events management. Bringing Romley Davies on board allows the company to start working on films at the production stage. “We have big ambitions and wanted to look at what made sense in terms of next steps,” McCorkell tells Deadline. “It’s a great time to get into film production in the UK, and Vanessa is the best in the business.” Davies, who was head of film production publicity across all eight chapters of the Harry Potter series, says the two companies share the same ethos, “We can bring something really new to the table together, thinking long term and strategically.” Organic also recently hired DDA’s Kirsty Langsdale to run up international publicity and today’s news makes the firm a key player in UK agency publicity, which is currently dominated by companies like DDA, Freuds and Premier.