John de Mol’s Talpa Media and News Corp.‘s recently formed content development and investment vehicle Puji Star Media are digging deeper into China. The companies have launched a joint venture dubbed Talpa China Star to produce and distribute local versions of formats culled from Talpa’s catalog. Talpa’s flagship show, The Voice, was produced locally as The Voice Of China earlier this year by News Corp-backed Star China Media. (In July, Star China hooked up with investment and asset management firm Puji Capital to form Puji Star Media.) Season 1 reached 500M viewers and Season 2 is moving forward. Other Talpa formats to successfully cross over to China include I Love My Country and Sing It.