As could be expected, the improvement was most dramatic for NBC (+1.2 18-49 rating), which subbed its low-rated Wednesday comedies and Law & Order: SVU with a special live edition of The Voice, which was displaced from Tuesday because of election coverage. The Voice (3.7/10) was down sharply, by 20%, from its Tuesday telecast last week but still handily won vs. rival The X Factor (2.6/7, even with last Wednesday’s fast national) to finish as the No.2 program of the night in the demo behind ABC’s Modern Family. The Voice widened its margin of victory from the first time the two singing competition series went head-to-head in September, when The Voice logged a 3.3 vs. 2.7 for X Factor. The Voice also gave a big boost to rookie Chicago Fire (2.3/6), which shot up 53% from last week’s fast national for a series high and first No. 1 finish in the 10 PM hour (tie). (Chicago Fire‘s lead-in last night was up 118% from last week’s SVU broadcast.) It was a great sampling opportunity for Chicago Fire; we’ll have to wait until next week to see how many new viewers will come back. For now, NBC is basking in its first in-season Wednesday win among adults 18-49 in almost four years, since Christmas Eve 2008.
It was a solid showing all around at 10 PM last night with a rare instance of all programs cracking the two 18-49 rating. That includes Chicago Fire (2.3/6) and CBS’ CSI (2.3/6, even with its fast national last week) and ABC’s rookie Nashville (2.0/5, up 11%) Both Chicago Fire and Nashville are expected to get back orders, but it looks better to get a pickup on a ratings gain.
The entire ABC lineup was in a positive territory. The Middle (2.8/8) was up 8% from two weeks ago. The Neighbors (2.1/6) was up 17% from its fast national last week, Modern Family (4.7/12) was up 14%, while Suburgatory (2.9/7) was up 21% for a season high. CBS’ Survivor: Philippines (2.7/7) was up 13% from last week’s fast national, Criminal Minds (3.0/8) was up by a tenth. CBS won the night in total viewers.
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