BREAKING… Skyfall shows no weakness following its $83 million overseas debut in 25 markets over the weekend. Strong film reviews and advance buzz are propelling the 23rd James Bond high-octane actioner to fast-moving overseas grosses midweek. Now the Eon Production for Sony Pictures and MGM will hit $100 million today after opening #1 internationally last Friday through Sunday.
[UPDATE: The NYC special screening of Skyfall – a fundraiser for the Tribeca Film institute – is postponed until Monday “due to the effects of Hurricane Sandy and operational capacity of theater,” Sony tells me.]
Skyfall was Britain’s 2D all-time biggest Friday opening and 2D biggest opening weekend, and smashed previous records set by the two other Daniel Craig/007 movies almost everywhere. Through Monday, the film has a hefty $96.6M overseas cume from parts of Europe, Eastern Europe, Asia, and South America. The $100M mark is a great indicator of how the Sam Mendes-directed pic will do at the North American box office when it starts screening November 8th on IMAX screens and November 9th in North American theaters. Hollywood expects this installment to top both 2008’s Quantum Of Solace which went on to gross $586M (£367.4M) worldwide and 2006′s Casino Royale which grossed $594.2M (£372.5M) making it the highest-grossing film in the Bond franchise (not adjusted for inflation or higher ticket prices). That includes the U.S., where all-in guesstimates top $215M – much better than Quantum Of Solace‘s $168.3M or Casino Royale’s $167.4M.
Even better for the studios and filmmakers, Skyfall cost much less than both other films. But not to market, which is why the British press is saying that Skyfall “raises the bar” for onscreen product placement and offscreen brand alliances, from 007′s Tom Ford-tailored suits to Q’s Sony Vaio hardware, to Coke Zero to perfume retailers. Dutch beermaker Heineken reportedly paid over £28M for Bond to sip from its green bottle in an early scene. Grammy multi-winner Adele sang the Bond theme. Craig reprises his role as 007, with Javier Bardem playing the villain Raoul Silva, and Naomie Harris and Bérénice Marlohe as Bond girls. Sam Mendes was the first Oscar-winner to direct a Bond pic. Meanwhile, Sony, MGM, and Eon are so pleased with Skyfall that its screenwriter John Logan already is writing the next two installments, Bond 24 and 25.
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