The News Corp publishing unit has expressed interest in acquiring CBS Corp‘s Simon & Schuster book unit, according to the Wall Street Journal. If true, the overture comes less than a month after News Corp reportedly jumped in the bidding for Pearson’s Penguin book label with an offer the Sunday Times Of London says was for about $1.6 billion, as consolidation is being seen as a way to best transition the industry to digital platforms. Penguin later merged with Bertelsmann’s Random House. The WSJ, which is also owned by News Corp, reports HarperCollins-Simon & Schuster talks are preliminary. Any News Corp publishing entity would reside in its soon-to-be-split-off publishing company along with Rupert Murdoch’s newspapers and education businesses.