Chelsea Handler is backing another young female comedy performer trying to get her own series. ABC has put in development Discounted, a half-hour comedy executive produced by Handler that is co-written by and stars Fortune Feimster, a series regular and writer on Handler’s E! talk show Chelsea Lately.

The project, produced by Universal TV and Handler and Tom Brunelle’s Borderline Amazing Prods, centers on half-sisters Julie and Missy (Feimster), who are trying desperately to keep their family’s furniture store afloat. They face multiple hurdles, including dealing with their misfit employees and competition from the giant Danish furniture store “Wüd.” But their biggest challenge will be figuring out their own “Odd Couple-esque” relationship. Feimster will co-write the script with Jim Freeman and Brian Jarvis; all three will co-executive produce. Mike Pennie (Raising Hope) will serve as showrunner and executive produce alongside Borderline Amazing’s Handler, Brunelle and Brad Wollack.

Discounted joins another Borderline Amazing comedy starring a Chelsea Lately writer-performer, comedian Heather McDonald, which is set up at Fox, and a comedy at NBC created by and starring Ingrid Haas. Borderline Amazing is repped by CAA. Pennie is with CAA and Jared Levine. Feimster is repped by Gersh, Nicole Garcia and Lev Ginsburg. Freeman is with Mason Novick; Jarvis is with Nicole Garcia.