CBS Television Distribution has signed a deal with Yahoo to combine their celebrity/entertainment news entities The Insider and omg!, respectively. Under the deal, CTD’s syndicated entertainment newsmagazine The Insider will be renamed omg! Insider in January 2013 to become “a multiplatform entertainment news series.” Kevin Frazier and Brooke Anderson will continue to host the TV show, as well as such Yahoo talent as Kristen Aldridge (omg! NOW) and Michael Yo (The Yo Show on Yahoo!). In addition, Yahoo!’s omg! entertainment news site, visited by nearly 30 million users each month, will be the exclusive home to video provided by the TV show. Online, Yahoo’s omg! will provide continually updated coverage, including video clips, celebrity interviews, photo galleries, editorial and several interactive social features. On air each evening, the TV show will offer a mix of informal in-studio conversations with celebrities and personality-driven discussions around the day’s hottest topics and trends.
This marks one of the first major programming partnerships for Yahoo! under new CEO Marissa Mayer. “We’re thrilled to bring together two of today’s most popular entertainment news brands to create an ‘always-on’ content experience across TV, the Web and beyond,” she said.