EXCLUSIVE: Shonda Rhimes‘ Shondaland has set up two projects — including its first half-hour comedy, I Hate LA Dudes, from writer Issa Rae (Web series The Misadventures Of Awkward Black Girl) — that have been sold to ABC. Also at the network, Shondaland has The Mix, a comedic drama written by John Hoffman (Igor) set behind the scenes of a The View/The Talk-type morning talk show. With Rhimes busy shepherding three series she created — ABC’s Grey’s Anatomy, Private Practice and Scandal — she and her producing partner at Shondaland Betsy Beers focused on developing with other writers this season. The two executive produce both I Hate LA Dudes and The Mix, which hail from ABC Studios where ICM Partners-repped Shondaland is based.
I Hate L.A. Dudes centers on an aspiring journalist, new to Los Angeles, who becomes the lone female voice on a budding, male-driven Internet talk show, while learning to decode the often humiliating and exasperating rules of the LA dating scene. Rae, repped by UTA, 3 Arts and John Meigs, is writing/co-executive producing. Expanding into comedy has been a major priority for Shondaland, which established its brand in drama.
The Mix revolves around the public and not-so-private lives of five very different women who sit in the hot seats as hosts of an influential morning talk show. Hoffman, repped by CAA, Anonymous and Gendler & Kelly, is writing/executive producing.